Great Ormond Street Hospital

CLIENT: Great Ormond Street Hospital

Turning a teardrop to a symbol of hope.

This mailing was part of the pitch winning
creative. Targetted at an older (mostly female)
audience asking them to make the promise of
a pledge in their will. 

Using the teardrop from the logo as the
pledge form, which was then sent back. This
formed petals which then became flowers of hope
on a wall at Gt Ormond Street.

The pledgers then invited to visit the hospital
have tea and see their names on the wall – this
simple involvement device had a huge
response,also winning a Caples.

Great Ormond Street HospitalGreat Ormond Street Hospital